How SuperHeroes Slashed Admin Work by 40% and Streamlined Global Operations with Magnetic
About SuperHeros
SuperHeroes is a global, independent creative agency known for helping brands stand out with bold, culture-driven strategies. They prioritise an "earned-first" approach, focusing on creating ideas that naturally gain attention and deliver measurable business results. Superhero engages Gen Z audiences through initiatives like The Robins, a collective of diverse young creatives who provide valuable insights. By blending branding with social commerce, they help brands tell fresh, engaging stories that resonate with modern consumers.
The Challenge: Managing Complexity Across Locations
As a global advertising agency, SuperHeroes faced challenges in managing resource allocation, project planning, and financial reporting across multiple offices. Their existing tools lacked integration, leading to fragmented processes and inefficiencies in forecasting, invoicing, and project management.
“Our operations needed a centralised system that could integrate project management with financial forecasting and resource planning—all at a reasonable cost,” says Django, Chief Executive Hero.
The Solution
SuperHeroes chose Magnetic for its comprehensive suite of tools tailored to the unique needs of creative agencies. Key features that stood out include:
- Forecasting Integration: Combining financial projections with actual project management.
- Multi-Currency Invoicing: Supporting their global client base.
- All-in-One Platform: Consolidating resource allocation, project management, and reporting in a single system.
Implementation
The integration process was completed in just 1-2 weeks, with involvement from key personnel across SuperHeroes’ offices. While the primary challenge was ensuring compatibility with their financial reporting processes, Magnetic’s flexibility addressed these concerns.
“The transition was smooth, and the team quickly adapted to the platform. Magnetic’s support ensured SuperHeroes could configure the system to meet their custom reporting needs.
Results: Efficiency and Clarity
Since adopting Magnetic, SuperHeroes has seen significant improvements in their operations:
- Accurate Insights: Gained a clearer, real-time overview of the company’s status.
- Streamlined Processes: Centralised workflows, reducing reliance on multiple systems.
- Better Client Management: Improved forecasting and follow-ups with clients, driven by actionable data.
- Reduction in Admin : Automating invoicing and reporting cut manual admin tasks by 40%.
Long-Term Impact
The adoption of Magnetic has allowed SuperHeroes to optimise their global operations, aligning their teams and processes under one cohesive system.
“By managing everything from resource allocation to project forecasts within one platform, we’ve eliminated silos and improved our overall efficiency.”
It’s a platform with many functionalities at a reasonable price—perfect for agencies looking to streamline operations and enhance productivity.
Django believes Magnetic is ideal for agencies seeking a comprehensive solution to manage their workflows, resources, and finances effectively.
