How Chapu Improved Efficiency by 70% with Magnetic

About Chapu

Chapu Chartered Accountants is a growing audit firm committed to delivering precise financial oversight and consulting services. With a focus on accuracy and efficiency, the firm recognised the need to modernise its internal processes to enhance service delivery and resource management.

The Problem

For years, Chapu relied on manual tracking to monitor time and expenses. While this approach had worked in the past, it became increasingly unmanageable as the firm expanded. Employees spent valuable time manually logging hours and expenses, often leading to inaccuracies, delays in invoicing, and inefficiencies that slowed down their ability to focus on client work.

Roy Avungana, Chief Operating Officer at Chapu, recalls the frustration: “We knew we had outgrown our old processes. Too much time was being spent on administrative work rather than focusing on delivering value to our clients.”

The firm needed a solution that could:

  • Automate time and expense tracking to ensure accuracy and reduce administrative workload.
  • Improve financial reporting for faster and more reliable invoicing.
  • Optimise resource management to streamline operations and enable future growth.

Without a centralised system, inefficiencies in financial tracking and resource management created bottlenecks that impacted on the firm’s productivity.

The Solution

After researching different solutions, Chapu chose Magnetic for its ability to simplify and automate core operational processes. The team was particularly drawn to:

  • Timesheets: Automated tracking of employee work hours, eliminating the risk of human error.
  • Expense Management: A structured system for managing expenses efficiently and transparently.
  • Resource Planner: A feature that allowed for better scheduling and resource allocation, ensuring the team could work efficiently.
"We needed a system that wasn’t just powerful but also easy to use,” says Roy. “Magnetic stood out because it was intuitive and fit perfectly into our workflow.”

Implementing Magnetic was a straightforward process. Within just one week, Chapu had successfully transitioned to the new platform.

The transition was seamless, with no major issues, allowing employees to quickly adapt to the new system

Results and Notable Impact

Since integrating Magnetic, Chapu has seen remarkable improvements across its operations:

  • 70% improvement in efficiency, allowing employees to focus more on client work and as a result, improved profitability for the business.
  • Automated tracking of time and expenses, eliminating manual input errors leading to higher client satisfaction.
  • Faster, more accurate invoicing, with real-time reporting, ensuring financial clarity and reducing the time spent on admin tasks.
  • Reduced administrative workload, freeing up time for high-value tasks and growing the business.

“Magnetic has fundamentally changed the way we operate. We no longer waste time on inefficient manual tracking, and we have a much clearer picture of our financial health.”

Roy Avungana

Roy Avungana

Long-Term Business Impact

Beyond immediate efficiencies, Magnetic has helped Chapu lay the foundation for future growth. With a centralised system in place, the firm now benefits from:

  • Data-Driven Decision-Making: Real-time insights help management make more informed business decisions.
  • Improved Resource Allocation: A more structured approach to managing workloads, resources and expenses.
  • Scalability: The flexibility to scale operations efficiently without disrupting workflows.

Conclusion

By implementing Magnetic, Chapu has successfully modernised its operations, significantly improving efficiency, accuracy, and overall workflow management. The firm is now free to focus on what it does best—providing top-tier audit services to its clients.

Roy sums it up best: You don’t rise to the level of your goals. You fall to the level of your systems. Thanks to Magnetic, Chapu now has a system built for success.

Founded
2014
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Head Quartered
South Africa
Company Size
60+
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Industry
Accounting
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